Does this picture look all too familiar? In my conversations with business owners many share how they’ve missed meetings due to managing their calendar themselves. Some told me they’ve arrived for a meeting on the wrong day, time, been on the wrong plane, you name it. How much do those missed meetings mean to the bottom line? $2K, $10K, $50K, $100K, more?
We all need help and there’s no shame in admitting it. Wise and successful business owners know their time is best invested in tasks they enjoy that generate revenue. They know delegating admin and operations tasks to a professional is necessary for their sanity and bottom line.
How often do you send out a newsletter? Weekly, monthly, quarterly, never? ‘But Sue it takes sooo long for me to find articles, create the template, and enter all my contacts!’ My answer to you is why are Y-O-U doing any of this. Delegate it to a professional someone and focus on tasks you are good at AND that generate revenue. If you charge, let’s say $500/hour, for your services and you spend (Notice I didn’t say invest) 4 hours creating your newsletter, you’ve wasted $2K. That time could have been invested with a client or prospecting for a new one. Professionals who create newsletters don’t charge what you charge and also don’t take four hours to create a great newsletter.
As the New Year is about to be upon us I challenge you to take a new look at your business and consider delegating tasks to a virtual assistant or other professional. These folks are highly skilled and will get you out from underneath the admin and operations pile to able to focus on tasks you enjoy that generate revenue. If you need some referrals you know who to reach out to.